São Paulo has the largest and best infrastructure in terms of places and services for events in Latin America. It is a modern, advanced city, which exports new trends. It is the stage of a large number of events daily, which together add up to 70 thousand ones every year, in the most diverse industry segments.

There are modern convention centers, pavilions and theaters. The city is also the stage of many worldwide known street events, such as Corrida de São Silvestre (marathon), Carnival and GLBT Parade (sexual diversity parade).